CXL: Customer Storytelling & Proof

Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
The secret to world-class product marketing is simple: customers. We all know that to be true, but it’s so tempting to get distracted by how amazing our own product is. We often fall short and forget to make the customer the hero of our story – not our company.

This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling!