CXL: Project Management For Marketers

CLASS 1: What is marketing project management and what happens when you don’t do it…or when you do it wrong? Get a framework for running well-management marketing campaigns and learn the common pitfalls of poor project management (and how to avoid them). You’ll learn: The essentials of project management for marketers A framework you can apply right away to every marketing project CLASS 2: Marketing project management in practice (a case study walk-through) Look at a marketing project management process in practice with a specific case study and see the results. This class will cover: A walk-through of a specific marketing project and how to implement the project management framework An overview of how you can take this example and apply these lessons to your own marketing.