Section 4: The Customer-Centered Innovation Sprint- Uncover What People Really Want
Sara Beckman is co-director of the Management of Technology Program at the Haas School of Business, University of California Berkeley, where she also teaches manufacturing and operations management, manufacturing strategy, and product design classes.
Identify the outcome your customer wants to achieve.
Design delightful experiences that go beyond customer needs.
Expose gaps in your current customer journey
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